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Quality & Branding
TheWhiteHag_PH20160311_0007

The Quality

The White Hag brews give you a choice of beers, pale ales and stouts that offer a world class experience in taste and quality.

Having launched in 2014, The White Hag has won the Ratebeer.com ‘Best new Irish Brewery’ in 2016, and ‘Beoir best brewery in Ireland’ award in 2017. In addition, we have picked up a plethora of awards across Europe at a variety of beer festivals and competitions, notably including Dublin Beer Cup for best Stout 2016.

We currently hold 3 of the top 4 spots in the recently awarded Irish beers of the year 2017.

The Brand

Based on the mythology and legendary history of Ireland and particularly the North West of the island, The White Hag is born of and from the landscape, the rugged west coast. The White Hag is the celtic mythological representation of ‘Mother Nature’ and is responsible for the creation of the land, the sea the air and the earth.

Our family of sub-brands are all titled after an interwoven and intricate set characters and landmarks, remembered in the stories and fables that form many place names and areas across the country.

All our brand artwork and creative is developed from scratch by our designer, created to match the style and history of each beer. Our barrel programme features hand drawn features from the mythological stories that inform the brands, with a particular emphasis on the animals and characters.

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